[...]
In other words, paradoxically, you don't lead with the facts in order to convince. You lead with the values—so as to give the facts a fighting chance.
Chris Mooney, "The Science of Why We Don't Believe in Science"
Showing posts with label Mooney Chris. Show all posts
Showing posts with label Mooney Chris. Show all posts
04/05/2011
In through the Back Door
Given the power of our prior beliefs to skew how we respond to new information, one thing is becoming clear: If you want someone to accept new evidence, make sure to present it to them in a context that doesn't trigger a defensive, emotional reaction.
[...]
In other words, paradoxically, you don't lead with the facts in order to convince. You lead with the values—so as to give the facts a fighting chance.
[...]
In other words, paradoxically, you don't lead with the facts in order to convince. You lead with the values—so as to give the facts a fighting chance.
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