James March, quoted in: Joshua S. Gans and George B. Shepherd, "How are the mighty fallen: Rejected Classic Articles by Leading Economists", Journal of Economic Perspectives 8: 165-179 (p. 174)
He wishes he had never entered the funhouse. But he has. Then he wishes he were dead. But he's not. Therefore he will construct funhouses for others and be their secret operator - though he would rather be among the lovers for whom funhouses are designed.
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