A Two-Step Model of Political Opinions and Affiliations

I think a lot of people go along with Democratic economic policies largely because they've already decided to be Democrats based on social issues. As Knepper points out, social issues are relatively easy to have clear, unwavering views about. Given the choice between memorizing and repeating a few slogans to sum up the mainstream Democratic positions on economic issues, or reaching your own conclusions on those issues by soberly weighing the smartest arguments on all sides, many people just don't have time for the latter, no matter how much more intellectually honest it would be.

Yet people would rather feel a sense of clarity than uncertainty on the major issues of the day. So, when they don't have time to master those issues, they develop shortcuts, like saying their side cares, and the other side doesn't care — or, only cares about the wrong people. That approach is simplistic but powerful enough to be able to explain almost any political divide. Given that Republicans are the party of social and economic conservatism, and that their social conservatism is blatantly uncaring, socially liberal voters have a readily available shortcut for taking a stand on Republican economic policies: just as Republicans' social policies show that they don't care about women, blacks, gays, immigrants, etc., their economic policies show that they don't care about the middle class (or the poor), and that they only care about the rich (or corporations).

It's not just that many voters are socially liberal and prioritize social issues, causing Republicans to lose a portion of the electorate every Election Day based on those issues. Of course, that's true, but Republicans have a broader problem: their positions on social issues are turning off many voters from the very idea of agreeing with them on any issue.

John Althouse Cohen, "How can Republicans Win after 2012?"