Would Be Better Advice If It Contained a Theory about Which Applies When

Sometimes it is foolish to articulate an ambition too early - exposing it prematurely to the laughter and the scepticism of the world can destroy it before it is even properly born. But sometimes the opposite occurs, and the very act of mentioning a thing makes it suddenly seem possilbe, even plausible.

Robert Harris, Imperium, (Chapter V; p. 90)