He wishes he had never entered the funhouse. But he has. Then he wishes he were dead. But he's not. Therefore he will construct funhouses for others and be their secret operator - though he would rather be among the lovers for whom funhouses are designed.
It is also important that cheaper types of reading, if hitherto followed, be dropped. Popular magazines inculcate a careless and deplorable style which is hard to unlearn, and which impedes the acquisition of a purer style.
H.P. Lovecraft, Writings in the United Amateur, 1915-1922 (quoted here)